identity.uclahealth.orgBrand Guidelines

UCLA Health myUCLAhealth School of Medicine Toggle navigation Fundamentals Who we are Brand Defined The UCLA Health brand, core mission, key message, brand pillars and personality Brand Protection Policies, permissions and approvals to use UCLA, UCLA Health logos and marks Brand Accessibility Creating an inclusive experience for everyone Brand Defined Brand Protection Accessibility Identity How we look and talk Logos & Marks UCLA Health Logo UCLA Mattel Childrens Hospital Logo Medical School LogoDepartment Logos UCLA Health Brand Signature Co-branded Logos UCLA Jonsson Comprehensive Cancer Center Affiliate LogosColors Typography Graphic Elements Imagery Naming, Copy & Content Logos and Marks UCLA Health Logo UCLA Mattel Childrens Hospital Logo UCLA Health Brand Signature UCLA Jonsson Comprehensive Cancer Center UCLA Health Department Logos Co-branded Logos Colors Typography Graphic Elements Imagery Naming Copy & Content Application How to apply brand guidelines across channels Web Social Media Print Desktop Stationery Video Video Guidelines Email Powerpoint Presentations Digital Screens Reception Area Videos SignageWeb Print Email Social Media Video Video Guidelines Clinic Offices Digital Screens Reception Area Videos Powerpoint Presentations Project Request Guidelines Resources Helpful Resources Update Your Provider Profile UCLAMDChat Webinars UCLA Health Style Guide Project Request Guidelines Spokesperson Tips Interview TipsUCLA Health Style Guide Updating Your Provider Profile Orders How to Place Orders Business Cards & Stationery Physician Announcement Cards Giveaway Items Business Cards & Stationery Physician Announcement Cards Giveaway Items UCLA Health myUCLAhealth School of Medicine The UCLA Health brand encompasses the work of many different people. When we all use the same elements, and speak with a shared voice, we can tell a more powerful story. is designed to help you tell this story more effectively — and harness the power of the UCLA Health brand in your work. Fundamentals Start with the brand fundamentals, including the UCLA Health mission and key messages, as well as basic rules for accessibility and permissions. Learn more Identity elements Consistent use of the UCLA Health logo, color palette and fonts makes it easier for our audiences to connect with our messages. Logos Colors Typography Imagery Applying the brand Every marketing channel has its own unique conventions and best practices. Learn how to connect with your audiences using the most effective tools and techniques for each medium. Print Web Email Social Media Video Powerpoint Presentations Tools and resources These additional resources will help you learn new skills, best practices and terminology. Glossary (PDF 52KB) Resources Who can use this site All members of the UCLA Health family are welcome to explore this site. However, only UCLA Health faculty and staff may download assets, and the use of those assets is restricted to university business in accordance with brand guidelines and Policy 110. Physicians and researchers are able to order business cards and to use UCLA Health marks on presentations and research posters. Authorized agencies and designers may be granted download privileges while working on UCLA Health projects. UCLA Health Find a Doctor School of Medicine School of Nursing UCLA Campus Directory Newsroom Subscribe Patient Stories Giving Careers Volunteer International Services Privacy Practices Nondiscrimination Billing Health Plans Emergency Report Broken Links Terms of Use 1-800-UCLA-MD1 Maps & Directions Contact Us Your Feedback Report Misconduct Get Social Sitemap × Sign in to...